Advanza finally gives us one place to plan every seasonal campaign, understand who is interested, and follow up before the traveller chooses another provider.
Elin Berg - Marketing Manager, Nordic Trails Travel Co.
How Nordic Trails used Advanza
1. Build a trip campaign from the website
Nordic Trails starts with the page for a northern lights package, then uses Advanza to turn the offer into a campaign brief, email angle, and social variants.
2. Segment travellers by intent
The team groups contacts by destination interest, group size, booking history, and recent engagement so each audience receives a relevant next step.
3. Publish landing pages and monitor performance
Dedicated pages capture trip enquiries, while analytics show which channels and messages are creating real booking conversations.
The agency: small team, seasonal demand, high expectations
Nordic Trails Travel Co. is a specialist travel agency offering curated Nordic city breaks, northern lights tours, guided family adventures, and private group experiences. The team is lean, the product is highly visual, and most demand arrives in sharp seasonal windows.
Before Advanza, Elin and her team planned campaigns in spreadsheets, drafted email copy in separate documents, posted manually to social channels, and collected enquiries through disconnected forms. The work got done, but the team lost time stitching together context every time a traveller moved from interest to enquiry.
The campaign: promote winter experiences before peak booking season
The agency wanted to launch its winter experience campaign earlier, with separate journeys for families planning school holidays, couples looking for short premium breaks, companies booking retreats, and previous guests who had not travelled with Nordic Trails for more than a year.
In Advanza, the team created one campaign timeline, generated channel-ready content, built the landing page for the winter offer, and connected form submissions back to CRM records. Every piece stayed tied to the same campaign goal: turn early seasonal interest into qualified booking conversations.
How they used Advanza day to day
First, Nordic Trails used the campaign generator to transform a travel package page into a practical campaign brief. The team reviewed the proposed audience, value proposition, email sequence, and social angles, then adjusted the tone to match the agency's warm advisory style.
Next, Elin built traveller segments for family planners, couple getaways, corporate retreats, and returning guests. Each segment received a different reason to act: availability reassurance for families, premium itinerary details for couples, planning simplicity for corporate groups, and a loyalty-style invitation for previous guests.
Why Elin promotes the app internally
Elin became the internal advocate because Advanza reduced the operational drag around campaign launches. Instead of asking the team to check five tools before publishing, she could show one campaign view with content, audiences, landing pages, and follow-up all in context.
That made it easier for the sales and guest services teams to trust marketing activity. When a new enquiry arrived, the CRM record showed the offer, segment, and source, so the follow-up conversation started with the traveller's intent rather than a cold intake question.
The guest experience feels more joined up
The biggest visible change is consistency. The same winter offer, availability window, imagery, and reassurance points carry across email, social, landing pages, and follow-up. Travellers get a clearer journey, while the team spends less time checking which version of the campaign is current.
For Nordic Trails, the outcome is a marketing workflow that feels calmer and more commercial: campaigns launch earlier, enquiries arrive with more context, and the team has a clearer view of which experiences are creating booking conversations.