Pinterest

Schedule Pinterest pins written for search

Pinterest is a search engine, so a pin isn't a social post with a picture — it's a listing people find months later. Advanza schedules pins with descriptions written for search and posts them to the board you choose.

From this one line

Autumn breaks — three nights for the price of two, booked before 30 September.

Pinterest

Pin title + description

A quiet autumn escape on the coast: misty morning walks, a lit fire by four o'clock, and three nights for the price of two on any booking made before 30 September. Ideal for a half-term short break or a last-minute weekend away.

On Pinterest

What Advanza does on Pinterest

You approve it. Advanza handles everything else about getting it onto the platform properly.

  • Writes a descriptive, searchable pin instead of a social caption
  • Attaches the image and the destination link so the pin actually converts
  • Pins to the board you pick, per campaign
  • Keeps working long after the post has scrolled away everywhere else
Worth knowing

What's different about Pinterest

The rules that make this channel its own job — and what Advanza does about each one.

You need a board first

Pinterest won't accept a pin without somewhere to put it. Create at least one board before connecting, and Advanza will let you choose the destination per campaign.

Written for finding, not for feeds

Pins get discovered through search weeks or months after publishing, so Advanza writes plainly and descriptively rather than reaching for a hook.

The link is the point

Every pin carries its destination link, so traffic from a pin lands on the page you meant rather than on your profile.

What you need to connect

  • A Pinterest business account
  • At least one board to pin to
  • One approval — Advanza does the rest
Questions

Pinterest, answered

Why does Pinterest need a board when the other channels don't?

Pinterest's API requires a destination board for every pin. Advanza asks you to pick one during setup, and you can change it per campaign.

Is a pin worth it if I'm already posting to Instagram?

Often, yes — for very different reasons. Instagram posts are seen in the days after publishing; pins keep bringing people in through search for months. It costs you nothing extra, since the idea is already written.

Do I need a business account?

Yes. Pinterest's publishing API is only available to business accounts, and converting a personal account is free.

The same idea also goes to

Write it once. Post it to Pinterest and everywhere else.

Start free, describe what you're promoting, and read what Advanza writes for each of your channels before a single thing publishes.

  • Start free
  • No complicated setup