Everything included, no extra costs
When a growing team needs more marketing output, the default options usually look expensive before the first campaign even goes live. You can hire an agency, add an employee, or stitch together more tools and hope the workflow holds.
Advanza is built for the moment before that overhead becomes necessary. It gives teams one AI-native workspace for campaign planning, CRM, email campaigns, social posting, landing pages, forms, lead discovery, media generation, and reporting, starting at £49/month with a 7-day free trial.
The comparison below uses Advanza instead of Native and compares the practical buying decision most teams face: software platform, agency, or employed marketer.
| Compare | Advanza | Agency | Employed |
|---|---|---|---|
| Monthly cost | From £49 | £1.5k-£5k+ | £4.5k-£6k |
| Time to start up | Minutes | 2-4 weeks | 2-3 months |
| Administration | None | Meetings, emails, approvals | Follow-up, 1:1, HR |
| Binding | Cancel anytime | 3-6 months | Notice period |
Prices are indicative. Agency and employee costs vary by market, seniority, scope, salary, social costs, and overhead. Advanza pricing is based on the published plans available on the pricing page.
What the Advanza price includes
Advanza is not just a campaign writing assistant. The product brings the core marketing operating system into one place so teams can move from idea to published campaign without paying for separate tools at every step.
Starter (£49/month) includes 2 seats, 2,500 contacts, 25,000 email sends per month, 100 AI credits, contact management, segmentation, email campaign building, templates, and basic reporting.
Growth (£149/month) includes 5 seats, 10,000 contacts, 100,000 email sends per month, 500 AI credits, team collaboration, custom fields, and one lead discovery search per month.
Professional (£399/month) includes 10 seats, 50,000 contacts, 500,000 email sends per month, 2,000 AI credits, unlimited lead discovery searches, deals pipeline, activity tracking, richer reporting, integrations, and governance.
Enterprise pricing is custom for larger rollouts that need dedicated onboarding, SLA, SSO/SAML, multi-brand support, and tailored commercial terms.
Where agencies still make sense
A good agency can be valuable when you need specialist strategy, a major brand repositioning, complex creative production, or a large campaign that requires a temporary external team. The trade-off is that output depends on briefs, meetings, approvals, and contract scope.
That model is strongest for project-based work. It is often less efficient for everyday campaign execution, content variants, landing page updates, reporting follow-up, and CRM-connected nurture where speed matters every week.
Advanza is designed for the repeatable work that should not need a new statement of work every time the team wants to launch.
Where hiring still makes sense
Hiring a marketer can be the right decision when the business needs permanent ownership, strong internal context, leadership, and cross-functional coordination. People bring judgment, taste, and accountability that software should support rather than replace.
The cost is commitment. Salary, employer costs, onboarding time, management time, tooling, holidays, and notice periods all matter. For early teams, that commitment can arrive before the workload is stable enough to justify it.
Advanza helps close the gap by giving a small team more execution capacity before headcount is unavoidable.
The practical decision
Choose Advanza when you need campaign velocity, predictable software costs, AI-assisted content production, landing pages, lead capture, CRM context, media generation, and reporting in one connected workspace.
Choose an agency when the problem is specialist external expertise or a scoped creative project.
Choose hiring when the business needs permanent internal ownership and has enough steady work to justify the full cost.
For many growing businesses, the best path is not either-or. Use Advanza as the operating layer, then add agency or employee capacity only when the strategic need is clear.